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HSD Communications for Condomi
When healthcare PR agency, HSD Communications, came to us for ideas for a new Condom launch we were looking forward to getting to grips with a new product. When HSD briefed us to develop ideas that were bold, saucy and well, a bit rude, we were inspired! Our ideas for a product launch party held in 'Dick's Bar' at London's Atlantic Bar & Grill included nude vodka ice luges, an 'orgy room' featuring blow up dolls (we'll let your imagination take you there!), a cheeky balloon sculptor who worked condoms into his many and varied designs, specially edited smooch music to provide the soundtrack and a team of... ...Condomi Commandos. We custom made red, rubber outfits for the 3 boys and 3 girls who gave great hospitality all night. Journalist comments following the party: This [was] a very witty party - one of the best we have been to in a
long time. Condomi is so clever to throw such a tongue in cheek event. Journalists are more likely to write about a product after a launch event
like this as it generates goodwill and really raises the profile of the
brand. Superb press launch party - we had a wonderful time and enjoyed the Condomi
promotions!  
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