Poulter Partners for Britvic Soft Drinks, J20

The brief: sample as much product as possible within a set budget whilst reflecting the image of the brand & conveying the 'ENJ2OY' message.

Lizard worked with Poulter Partners & the Britvic team to create fully branded mobile units enabling sampling of chilled product.

As always, we handpicked the sampling team to ensure the best promotion possible - they were energetic, extrovert, hard working & good looking too!

Lizard was in charge of the styling & went to town with branded denims, funky t-shirts with a clear pocket to display a photo instead of the usual logo, sunnies & hats.

A cocktail flairer provided the theatre whilst Polaroids & pogo sticks ensured maximum consumer interaction.

Central locations in London, the Midlands, and the South West were targeted as well as a stint at the Streets of Brighton Festival.

Results:
90,000 full size bottles of J20 were sampled over 24 days
Follow up activity is planned based on the success of the 2001 campaign